A creator with 250K followers can be underpriced or overpriced. The follower count is only the start. The real question is what the creator can make the audience do.
Format fit beats raw size.
A creator who naturally makes POVs, tests, gameplay loops or fast reactions can be more valuable than a bigger account with no clear format. Brands do not just buy reach. They buy a native way into the conversation.
Community trust sets the ceiling.
Comments, repeat viewers and the creator's language matter. If the audience believes the creator would actually play, test or joke about the thing, the drop has a chance. If not, it is just a paid read with better lighting.
What Xelo prices for.
We price around reach, platform, format, production effort, usage, timing and fit. The cleanest campaigns happen when the creator angle is chosen before the script is written.