01Feed era
From scroll to spawn.
Attention moved from the feed into Roblox lobbies, Fortnite maps, Discord servers and creator clips players actually send to friends.
Native to Fortnite & Roblox
Be where they play.
Xelo helps brands show up inside Fortnite and Roblox through creators, map moments and playable worlds. Built from the culture, not around it.
2.55M+ creator reachCombined audience across the active Xelo roster
2 core platformsFortnite and Roblox, where players already are
Growing rosterPicked for format fit, not follower count
3 routes inCreator drops, map moments and playable worlds
The shift - 01
The feedlost themonopoly.
Players do not just watch culture anymore. They spawn into it through Roblox lobbies, Fortnite maps, Discord servers and creator clips they send to friends.
// OLD PLAYBOOK: buy a post, add a hashtag, hope the comments behave.
// XELO PLAYBOOK: find the creator, build the map moment, give players something worth clipping.
02Creator layer
From ad read to inside joke.
The right creator does not just mention a product. They turn it into a challenge, reaction, joke or format the audience already understands.
03Playable loop
From logo to loop.
A good integration gives players something to do: unlock, flex, clip, revisit and bring someone else into the map.
The roster - growing
Creator roster. Format fit.
A growing roster of Fortnite and Roblox creators, plus the wider pool Xelo pulls in for bigger campaigns. Picked for format fit, not follower count.
RobloxFortnite
Swipe the roster
Three routes into the game.
Creator-first when the feed matters. Map-first when the world matters. Studio-first when the idea needs its own place to play.
Xelo routes
Pick the right play.
A good gaming campaign starts with the right route in. Creator first, map first or world first. Not every brand needs the same play.
// CREATOR ROUTE - ROSTER - FORMAT - DELIVERYLIVE
Creator drop
Creator drops.
Short-form campaigns with Fortnite and Roblox creators who make brands feel native. For a Roblox launch, Xelo can run 10-20 micro and mid creators end to end - selection, briefing, posting and reporting.Best for UGC game launches, map drops and product moments.
// MAP ROUTE - SCOUT - FIT - INTEGRATELIVE
Map moment
Map moments.
Brand moments inside live Fortnite and Roblox worlds, built around interaction instead of interruption.Best for brands that want to enter existing player loops.
// STUDIO ROUTE - UEFN - VERSE - PLAYER LOOPSLIVE
Studio build
Playable worlds.
Playable worlds built from scratch for campaigns, communities and creator-led launches.Best for bigger ideas that need their own playable world.
Brands in the world.
Brands, apps and entertainment names Xelo works with and around - the kind that make sense inside creator drops, map moments and player loops.
.svg){kind=logo}
Xelo field notes
Field notes from inside the game.
Real notes on creator rates, Roblox map launches and player culture - written from inside Fortnite and Roblox, not from a trends deck. No fake thought leadership. The first ones are landing soon.
Field notes // dropping soon
- 01What a Roblox creator is actually worth
- 02How a UGC game launch really runs
- 03An ad vs a playable moment
- 04Reading signal, not screenshots
Signal over screenshots.
Views are only the surface. Xelo looks at watchtime, comments, clips, playtime and whether players actually care.
Creator reach
2.55M+
Across the active Xelo creator roster.
Core platforms
2
Fortnite and Roblox routes.
Focused roster
12
Creators chosen for format fit.
Playtime signal
5M+
Map and world playtime connected to the network.
// WHEN THE PLAY IS REAL
Bring your brand inside the game.
Tell us what you're launching - product, audience, timing. Xelo maps the route: creator drop, map moment or playable world. No deck needed.
XELO
Operational - 26Xelo - all rights reserved - MMXXVIBe where they play.